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Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced the introduction of dynamic in-game advertising on PLAYSTATION®3 (PS3). Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3’s first partner. This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to

Opera Software announced that the Opera 9.5 SDK for Devices has been ported to Sony’s new digital photo frame VGF-CP1. With the WiFi-enabled device, users can now retrieve photos not only from their PC or memory card, but also from online image portals such as Google’s photo album, and Photozou.

Sony Corporation (“Sony”) announced plans to double the annual production capacity of BRAVIA™ LCD TVs in Slovakia, up from two million sets in fiscal year 2007 to four million sets by the end of December 2008. The Slovak factory is set to become Sony’s largest producer of LCD TVs worldwide. In accordance with this expansion plan, the number of employees is also planned to increase about 50% from 2,300 to 3,500 by the end of December 2008.

Sony first began production of BRAVIA™ LCD TVs in Trnava, Slovakia in April 2006. Upon rapidly reaching full production capacity at the facility with no possibility for further expansion, Sony built ‘Nitra Technology Centre’ in Nitra, 40km east of Trnava and relocated its production function, in order to meet rapidly increasing demand for LCD TVs in Europe.

NXP, today announced at the National Association of Broadcasters Show (NAB 2008), the availability of Streaming Networks iRecord® Pro, an innovative personal media recorder that records video and music content onto portable media players (PMP) such as the Apple iPod®, Sony PSP®, Sony video walkman® and iPhone®. The iRecord Pro builds on the functionality of the first-generation iRecord by adding full D1 video resolution, direct recording to computer hard disk, and the ability to convert existing content to PMP format without a computer.
Powered by NXP’s Nexperia media processing technology, the iRecord hooks up via standard audio/video (AV) connections to any TV, set-top-box (STB), digital video recorder (DVR), camcorder, VCR, DVD player,

Watch internet video from the comfort of your couch with the DMX-NV1 BRAVIA® Internet Video Link. This easy-to-attach module lets you stream internet video to compatible BRAVIA HDTVs over your broadband internet connection. The DMX-NV1 stays hidden behind the TV keeping your home theater setup clean and uncluttered. Using the award-winning Xross Media Bar™, and your TV remote control you can intuitively browse select online music videos, movie trailers, user-generated videos, personalized weather, traffic feeds and more with no additional download or access fees. Internet video providers include AOL, Yahoo!, and Grouper (and more as they become available).

The new PBS series “WIRED Science” covers a diverse mix of topics, including news segments on health, physics and chemistry; expert interviews; and even scientific demonstrations of what puts the “glow” in glowsticks.

FOSTER CITY, Calif., – Sony Computer Entertainment America Inc. (SCEA) announced today the North American release of the highly-anticipated
wipEout® PULSE, available exclusively for PSP® (PlayStation®Portable). Developed by award-winning Sony Computer Entertainment’s WWS Liverpool Studios, wipEout PULSE takes the series to an all-new level by offering players customizable ships, challenging new tracks and gameplay features, and a robust online feature set.

Since its inception in 1995, the multi-million unit selling wipEout® franchise has had a long and storied career with numerous sequels across multiple PlayStation® platforms worldwide, while offering up a truly unique racing experience. Building on its history,wipEout PULSE now takes players to the year 2207 to compete in the

For the first time ever, record high definition directly to Memory Stick PRO Duo® media. The compact size of this camcorder combined with its miniscule recording media make the HDR-CX7 high definition Handycam® camcorder a joy to use. Ultra-lightweight and easy to carry, it features a professional-quality Carl Zeiss® Vario-Sonnar® T* lens and Super SteadyShot® optical image stabilization for stunningly sharp high definition video. Plus, its large, 2.7″ wide Clear Photo LCD Plus® display featuring touch panel SwivelScreen® technology makes it simple to view what you’re recording at almost any angle.