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SEGA® of America, Inc. announced that BLEACH™: The 3rd Phantom™ videogame will be available exclusively for the Nintendo DS™ portable handheld system. Based on the critically acclaimed animated series, BLEACH: The 3rd Phantom marks the first time the series ventures into the Strategy RPG genre. The game features an enormous cast of BLEACH™ characters with voices lent by the actors from VIZ Media’s award winning animated series.

Nintendo launches Nintendo DSi™, the third iteration of the best-selling portable video game system and the latest evolution in hand-held gaming. Nintendo DSi gives new and veteran gamers the ability to customize, personalize and share their experiences with friends and family. Two built-in, interactive cameras let people snap and modify photos, while recorded sounds can be played and manipulated in interesting and imaginative ways. Also on April 5, Nintendo will launch the Nintendo DSi Shop, a new online storefront where users can redeem Nintendo DSi Points to download an ever-growing variety of inventive games and applications. Nintendo DSi will be available in the United States in Blue or Black at an MSRP of $169.99.

Nintendo is making Metallic Rose a regular part of the Nintendo DS™ color palette with the help of some celebrity spokespeople. Starting Monday, May 19, America Ferrera and Carrie Underwood will be featured in commercials for the Metallic Rose version of Nintendo DS. Metallic Rose debuted in late 2007 as part of a Nintendogs® bundle and will be available as a standalone hardware system at retailers nationwide late this month. Liv Tyler also will appear in Nintendo DS commercials that feature the