New MPEG-4 encoding system dramatically improves bandwidth efficiency for Starz and Encore high-definition channels

Motorola (NYSE:MOT) today announced it is implementing a four-channel, high-definition (HD) MPEG-4/AVC encoding system for Starz Entertainment, a premium movie service provider in the United States, to begin migration from current MPEG-2 installations to MPEG-4 installations. The system compresses, encrypts, modulates, and receives HD signals within a single integrated transmission system to allow Starz to expand its HD offerings for subscribers. The system is currently being implemented for Starz Entertainment’s existing HD channels, Starz, Starz Kids and Family HD, Starz Edge HD and Starz Comedy HD. The latest addition to Starz Entertainment’s HD movie channel lineup, Encore HD, will be launched in MPEG-4 concurrent with this migration.