loadYOURSELF

Sony announced that its 3D capable BRAVIA® HDTVs are now available for pre-sale at Sony Style stores and that its new integrated Blu-ray 3D™ devices will hit retail shelves beginning this July. Additionally, the company released a free firmware update that activates Blu-ray 3D capability for previously announced Blu-ray Disc models including the BDP-S470 and BDP-S570 players and the BDV-E570 and BDV-E770W home theater systems.

Sony Corporation (“Sony”) announced plans to double the annual production capacity of BRAVIA™ LCD TVs in Slovakia, up from two million sets in fiscal year 2007 to four million sets by the end of December 2008. The Slovak factory is set to become Sony’s largest producer of LCD TVs worldwide. In accordance with this expansion plan, the number of employees is also planned to increase about 50% from 2,300 to 3,500 by the end of December 2008.

Sony first began production of BRAVIA™ LCD TVs in Trnava, Slovakia in April 2006. Upon rapidly reaching full production capacity at the facility with no possibility for further expansion, Sony built ‘Nitra Technology Centre’ in Nitra, 40km east of Trnava and relocated its production function, in order to meet rapidly increasing demand for LCD TVs in Europe.

Watch internet video from the comfort of your couch with the DMX-NV1 BRAVIA® Internet Video Link. This easy-to-attach module lets you stream internet video to compatible BRAVIA HDTVs over your broadband internet connection. The DMX-NV1 stays hidden behind the TV keeping your home theater setup clean and uncluttered. Using the award-winning Xross Media Bar™, and your TV remote control you can intuitively browse select online music videos, movie trailers, user-generated videos, personalized weather, traffic feeds and more with no additional download or access fees. Internet video providers include AOL, Yahoo!, and Grouper (and more as they become available).