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CUPERTINO, California—March 29, 2010—Apple’s magical new iPad will be available in all 221 US Apple® retail stores and most Best Buy stores this Saturday, April 3, beginning at 9 a.m. Starting at just $499, iPad lets users browse the web, read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read ebooks and much more, all using iPad’s revolutionary Multi-Touch™ user interface. iPad is just 0.5 inches thick and weighs just 1.5 pounds—thinner and lighter than any laptop or netbook—and delivers up to 10 hours of battery life.*

SEGA® of America, Inc. announced that BLEACH™: The 3rd Phantom™ videogame will be available exclusively for the Nintendo DS™ portable handheld system. Based on the critically acclaimed animated series, BLEACH: The 3rd Phantom marks the first time the series ventures into the Strategy RPG genre. The game features an enormous cast of BLEACH™ characters with voices lent by the actors from VIZ Media’s award winning animated series.

Activision Publishing, Inc. (Nasdaq: ATVI) confirmed today that the long-awaited open-world action thriller video game PROTOTYPE will ship in European territories on June 5 and to North American retailers on June 9, arriving in stores shortly thereafter. Fans of the infamous Alex Mercer should also be sure to check out the newly updated official game web site located at www.prototypegame.com to gain access and view newly added game information and content, including the first half of PROTOTYPE’s must-see intro cinematic.

Nintendo launches Nintendo DSi™, the third iteration of the best-selling portable video game system and the latest evolution in hand-held gaming. Nintendo DSi gives new and veteran gamers the ability to customize, personalize and share their experiences with friends and family. Two built-in, interactive cameras let people snap and modify photos, while recorded sounds can be played and manipulated in interesting and imaginative ways. Also on April 5, Nintendo will launch the Nintendo DSi Shop, a new online storefront where users can redeem Nintendo DSi Points to download an ever-growing variety of inventive games and applications. Nintendo DSi will be available in the United States in Blue or Black at an MSRP of $169.99.