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Intel Corporation is presenting a paper at the SIGGRAPH 2008 industry conference in Los Angeles on Aug. 12 that describes features and capabilities of its first-ever forthcoming “many-core” blueprint or architecture codenamed “Larrabee.”

Details unveiled in the SIGGRAPH paper include a new approach to the software rendering 3-D pipeline, a many-core (many processor engines in a product) programming model and performance analysis for several applications.

Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced the introduction of dynamic in-game advertising on PLAYSTATION®3 (PS3). Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3’s first partner. This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to

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New MPEG-4 encoding system dramatically improves bandwidth efficiency for Starz and Encore high-definition channels

Motorola (NYSE:MOT) today announced it is implementing a four-channel, high-definition (HD) MPEG-4/AVC encoding system for Starz Entertainment, a premium movie service provider in the United States, to begin migration from current MPEG-2 installations to MPEG-4 installations. The system compresses, encrypts, modulates, and receives HD signals within a single integrated transmission system to allow Starz to expand its HD offerings for subscribers. The system is currently being implemented for Starz Entertainment’s existing HD channels, Starz, Starz Kids and Family HD, Starz Edge HD and Starz Comedy HD. The latest addition to Starz Entertainment’s HD movie channel lineup, Encore HD, will be launched in MPEG-4 concurrent with this migration.

Espoo, Finland and Stockholm, Sweden – Nokia announced today that the Nokia Music Store in Sweden has gone live. With millions of tracks from major artists, independent labels, and up-and-coming Swedish acts, the Nokia Music Store let’s people enjoy music directly on their Nokia device or personal computer. The Nokia Music Store, with its compelling combination of download and streaming services, empowers you to connect to music you want, in the way you want.

“The Nokia Music Store offers great usability along with a huge selection of music from both renowned international artists and popular Swedish artists,” says Christophe Joyau, head of services, Nokia Scandinavia. “By having an integrated mobile and PC download service, the Nokia Music Store is a fantastic way to build a music collection that is truly mobile.”

With a single account, music lovers can access the Nokia Music Store via their desktop computer or directly from optimized Nokia devices such as Nokia N95 8GB, Nokia N82 and Nokia N81. Browse for new music, get

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AMD (NYSE: AMD) today announced enterprise customers now have more choices for rack-mount and blade systems based upon Quad-Core AMD Opteron™ processors with the launch of six new innovative servers from Sun Microsystems. All systems are specifically designed to take advantage of the enhanced power management and virtualization capabilities offered with Quad-Core AMD Opteron processors and the overall system efficiency and scalability of AMD’s Direct Connect Architecture. “Sun uniquely delivers some of the most innovative and high performing server platforms available,” said Randy Allen, senior vice president, Computing Solutions Group, AMD. “We think our shared customers will experience outstanding energy efficiency and a low total cost of ownership on server platforms designed to deliver all the benefits of Quad-Core AMD Opteron processor technology.”

“Our newest Sun Fire x64 servers provide a

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CUPERTINO, California—Apple® today announced that MacBook Air™, the world’s thinnest notebook, is now shipping. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76-inches is less than the thinnest point on competing notebooks. Apple also announced that the new Apple TV® software update, which allows users to rent high definition movies directly from their widescreen TVs, is not quite finished. Apple now plans to make the free software download available to existing Apple TV customers in another week or two.

MacBook Air has a stunning 13.3-inch LED-backlit widescreen display, a full-size and backlit keyboard, a built-in iSight® video camera for video conferencing, and a spacious trackpad with multi-touch gesture support so users can pinch, rotate and swipe. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1.

Apple TV’s software update will allow movie fans to rent movies on the iTunes® Store directly from their widescreen TV. With iTunes Movie Rentals and

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